We are VGP Media and we are a remote-based Facebook ads management services agency although our team is based in Melbourne.
Our mission is to help our customers connect with their audiences and grow; specifically through our Facebook advertising packages in this case.
And although our core team is based in Melbourne, Australia; our customer and partner network are global.
Before we decide on a Facebook PPC agency, we first must ask ourselves, why advertising in the first place?
Advertising allows us to connect with our audience quickly - opposed to SEO efforts which may take months or years to materialize. Advertising also allows us to learn from not-so-great ideas quickly, too.
Unlike other forms of marketing, a bad campaign can become quite obvious, quite quickly; allowing for room to: go back, re-evaluate our efforts towards connecting with our audience and hopefully amend and connect better.
As an example, a bad SEO campaign can become clear after several years of work; a bad advertising campaign becomes quite obvious as soon as the first few months’ invoices for ad spend begin totting up.
The benefit of advertising is that if you understand your audience and have the right behaviours, you can see success much quicker than other marketing avenues. The risk is that if you fail to connect with your audience, it can be quite the expensive endeavour; this is why customer, competitor and market research is fundamental to the start of a successful advertising campaign.
Why Facebook ads?
Simply put; globally, Facebook has a reported 3.05 billion average monthly active users. That is a huge pond, not only to start off with, but also to scale with as we begin to target audiences overseas.
If searching for Facebook advertising Melbourne, specifically, you’re likely looking for someone who understands Melburnians and their customer habits.
Our core team have been operating within Melbourne and more widely, Australia, for some time now and we think we’ve picked up a few useful insights along the way.
When launching Facebook ads for local services it can be important to understand local audience behaviours and customs, the local market and competitors that make it up.
Facebook has long since been the place that many people spend much of their day. Especially since the introduction of the marketplace on Facebook; more and more Facebook users aren’t looking to Google search for products and services.
Instead, they are keeping their shopping contained in the same place as their social interactions.
This gives local service providers a good opportunity to put their best foot forward and connect with their customers locally. This can also give way to word-of-mouth marketing within Facebook - with a Facebook page (containing reviews) a few clicks away for the next generation of customers.
Our process for Facebook search advertising first starts off with you confirming a time and date via the calendly diary app for a fact find call.
On the day, we will go through a few qualification questions (approx. 1 hour call) to understand your brand, after this we will require login access to your Facebook ads and analytics to conduct a full audit.
We will then create a written report including suggestions. When we send across our findings we will schedule a call to go through them.
After our call we will follow up with a copy of terms of business for you to review, and should you want to proceed, to sign and send back.
When we have received the onboarding documents we will aim to start your new campaigns and once we have gone live we will update you with bi-monthly reports.
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