A different approach to google ads
Not your average Google ads agency service
VGP Media offers a Google ads agency service remotely however our team is based in Melbourne, Australia. It should be mentioned however that we work with customers based both within and outside of our time zone.
In short, we focus our efforts on helping small businesses and not-for-profit projects connect with their online audience through the use of Google ads and other advertising platforms.
Is Google AdWords PPC management for everyone?
There are some projects which won’t benefit as heavily from the use of Google ads advertising when compared to Instagram ads or Facebook ads; this is down to the specific niche and where their audience currently searches for their content.
An example perhaps; a gamer, who creates content on Twitch and wishes to increase their reach to relevant audiences, likely won’t benefit as much from focusing their efforts on Google ads when compared to YouTube, TikTok, (possibly) Twitter and Instagram ads.
And this is due to the fact that although the gamer will likely have a much less saturated market on Google search - less fishermen fishing from the pond. There ultimately are much less fish swimming in that Google search pond, too.
Before we agree to go forward with Google AdWords PPC management for any prospect, we do our customer and market research first; so that we don’t waste anyone's time. And if, in our view, there isn’t a market for you on Google search, we will let you know that we don’t believe it’s the right path for your marketing strategy.
Google display ads management
Just as there are different strokes for different folks; there are also different ads for different fads.
There are different types of ads which tend to engage audiences in different ways and when it comes to the segment of your audience which are easier to engage visually; display ads reign supreme. Display ads can educate an audience about a product or engage an audience through simple games or puzzles.
Whether it is for remarketing, ad personalisation, targeting based on context or site-cherry-picking purposes; Google display ads management may become a useful asset for most projects or businesses.
A Google shopping management agency has two main focuses: to fuel growth whilst trying to reduce was
One clear and useful application of display advertising is Google shopping ads.
The goal of a Google shopping management agency is to build upon the foundations which have already been laid by the entrepreneur; to open up the keyword research where relevant in order to expand the reach of the advertising campaign and to focus on, where relevant and possible, lower cost-per-click opportunities.
In short: to connect the seller with a larger, relevant, audience while trying to taper costs along the way.
How the process usually goes with AdWords management compani
Our process for Google Ads analysis, set up and management all starts with you submitting our online form. We will then contact you to schedule a time and date for a factfinding call (approx. hour long call). On this call we will ask a few qualification questions to help us understand your business/project and the new direction you are considering for the business/project.
After our initial call, we will require (read only) access to your Google ads profile so that we have access to data on your current and past ads campaigns. Together with the information you have provided in the earlier steps; we will draw up a detailed report for us to go through together.
We will then send over our proposal (and should you want to proceed) we then get to work on keyword research, ad & title copywriting and new landing pages designs, before going live with your new campaigns.
After going live with the campaigns we will follow up with a bi-monthly report to keep you informed and to monitor the progress of the ad campaigns.