VGP Media offer ad campaign set up and instagram ads services as a means to help our customers connect with new audiences and grow.
Although our core team is located in Melbourne, Australia; VGP Media is a remote agency with partners across the world.
Why choose advertising in the first place?
To understand why instagram ad services may be useful we must first ask ourselves ‘why choose advertising in the first place?’.
As people, we like to forecast, to our detriment, at times. It is fine to say that we want to grow our business, but what does that mean? If we were a gardener with the goal of filling our garden with plants, vines and trees as quickly as possible - to the end of bearing as many fruits as possible - then we would be considering a few things; is the ground fertile? How many seeds does each fruit that I am planning to grow produce? How many fruits grow on each plant?
With advertising we get to choose which industries/services/products seem like fertile ground for growing fruits, we get to choose what general seeds we plant when we advertise to them - are we planting salty and bitter olive trees or fresh and sweet grapevines?
The nice thing about advertising is that when we get it wrong and plant the wrong seeds, we get fairly immediate feedback (especially through analytics present in markets now) which allows us to adjust our campaign strategy to plant the right types of seeds. And we know that when we plant the right types of seeds through advertising, the fruit that it bears are present in marketing streams outside of advertising. If your advertising is good, word of mouth marketing tends to occur.
But fundamentally, we see advertising as a quick tool to learn what you’re doing wrong. And for those who are prepared to evolve and correct things, it offers faster return on investment than other marketing channels.
Yes, so advertising is all hunky dory, but why Instagram ads management services specifically?
It isn’t so much Instagram but the user base on Instagram that is of interest. According to Backlinko, Instagram surpassed 2 billion monthly active users in 2022; that’s a lot of potential fertile ground to interact with.
If any Instagram ads campaigns are done correctly, they can be used on the journey to increase engagement with your target audience, naturally this boosts brand awareness, they can be cost effective and help generate traffic for your website.
Instagram ads aren’t the only tool to be used in a marketing strategy, but they could be one of your most handy tools.
We like to be particular in our approach to customer journey as we feel any Instagram ad agency should be.
In order to begin the process it is best to select a time and date for an hour long factfind call, available in the Calendly diary below.
After learning more about the business we will require access to your Instagram account for a free audit of current and past, relevant, campaigns. We will then go ahead and do some market research and write all of our findings into a report.
When our report and suggestions are sent over to you, a second call will be scheduled to go through the results. If after our research we are happy to proceed on with your brand, we will draw up and send across proposed terms of working together. Should you agree to our terms, we will then get you onboarded and work will begin.
What does an Instagram remarketing agency really do?
Well remarketing in theory is the act of marketing your brand to an audience who has already been a customer of yours. Before a house is built, strong foundations must be laid.
Past customers may be part of the strong foundations that your growth is built on.
An Instagram retargeting agency sometimes must complete the tough task of revisiting past audiences of not-so-successful campaigns and retargeting them with a new, sweet and fresh approach.
We like to think of this as us not giving up on both the brand and the audience who have fallen short of becoming customers of the brand, so far.
It’s likely that you’ve seen a large spread of Instagram advertising services pricing if you have taken a look at a variety of providers before arriving at VGP Media.
We try to put our best foot forward for our audience and offer initial market research and an Instagram ads audit for free.
We use cookies to analyze website traffic and optimize your website experience. By accepting our use of cookies, your data will be aggregated with all other user data.